Blog
Ideal Customer Profile: A Blueprint for Targeted Success
Understanding the Ideal Customer Profile: A Blueprint for Targeted Success In the vast sea of potential customers, finding those who truly value your product or service can be challenging. This is where the Ideal Customer Profile (ICP) comes into play – a detailed...
How AI is Changing Sales
AI's Transformation of Sales: Embracing the Future Hey there, fellow sales enthusiasts! Today, we're diving into the exciting world of sales and the revolutionary impact of artificial intelligence (AI). Brace yourselves because it's about to get interesting! AI: Your...
A Journey into the Stages of the Sales Process
All small business owners want to grow their business, but few take the time to develop a sales and growth strategy. Journey with us over the next few weeks as we dive deep into the stages of the sales process and the impact of AI. Understanding the stages can...
Document Management for the new Decentralized Workforce
In a previous post, I briefly spoke about the importance of document management and why you should use a cloud system to get organized. Today’s post elaborates on that thought. Adopting a cloud solution to manage sensitive information can be intimidating. I get it....
Sales Prospecting Tools to Consider
Building a prospecting program is hard work, and it can easily chew up many wasted hours if you put inefficient processes in place. The same holds for managing relationships. You need the right phone and email cadence to keep prospects engaged without overloading...
A must have for MWBEs and SMBs
Looking for a better way to manage and grow your small business? Customer relationship management software can make all the difference. Whether you're looking for a robust CRM software solution, a simple one designed for very small businesses or a free version to fit...
LinkedIn Hacks Pt. 2
Join groups — and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to "listen in" on what your audience is talking about, there may [also] be times for...
LinkedIn Hacks You Should Know Pt. 1
LinkedIn isn't just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and...
Marketing Automation is Worth Your Investment
It’s obvious that large businesses are increasingly turning to marketing automation to engage and re-engage their audience. In light of this trend, are small businesses being left behind? At the 2014 Gartner 360 Summit the claim was made that “by 2020, 85 percent of...