Emails Are Like Clothes – Wear Your Best!

As our culture continues its slide toward the casual, especially with regard to digital communication...

Haunted by Having to Send Cold Emails?

Trade shows, networking events, referrals, cold emails and calls: These are all channels we use...

Opinion Requested for New SalesCocktail Offerings!

At SalesCocktail, we are dedicated to helping MWBEs excel in sales, growth and tech adoption....

Why Use LinkedIn? Because It’s Free

It amazes me when I hear business professionals and/or business owners say that they are...

Great Clients are Those You Understand, and to Understand, You Must Listen

To stay out of my own echo chamber, I subscribe to a few blogs. One...

Clients as Partners in Development

In the last post – “Land Your Whale!” – I spoke about being realistic, being transparent, and...

Land Your Whale!

During speaking engagements I share the story that our first contract was with a Fortune...

The Sales Process, Part 4: Closing the Deal

Now that your prospect trusts you and agrees that your product offers value, it’s time...

The Sales Process, Part 3: Moving Toward the Close

Closing a deal starts the moment a prospect begins to trust you, and ends the...

The Sales Process, Part 2: Three Skills to Master Early

Several things plagued me when I started my first company. I worried about how to...